Printing with a Purpose: Burnaby's Allegra Marketing Print Mail Expands into Cutting-edge Label Printing Services
Release Date: 11/9/2017
For every small business that fails to reach its fifth anniversary - a full half of Canadian start-ups do - another stands the test of time and thrives. For more than two decades, Harpreet and Binny Mroke have been writing their personal success story with Allegra Marketing Print Mail in South Burnaby, B.C.
What began as a quick printing business in 1997 has evolved into a comprehensive marketing solutions company to keep pace with the changing times and needs of business marketers. Diversified services now include graphic design, direct mail marketing, signs and banners, variable data printing, mailing, promotional products, web marketing and more.
In August, the couple invested in state-of-the-art label printing equipment for business marketing, packaging, foods and beverages, and personalized label making.
"Our end-to-end digital press is the first of its kind installed in Western Canada," said Binny, who took on business ownership with her husband in 2001. "With no limitations to label size, shape or quantity, our AllLabels division marries cost-effectiveness with speed, accuracy and flexibility for seamless distribution anywhere across North America."
AllLabels is the go-to resource for both business buyers and print services providers who need a dependable outsourcing partner. One of the best features of the AllLabels process is the custom software driven by Label Prodigy that gives users an instant quoting tool that is accurate and fast, allowing for quick quote turnaround and ultimately more business for all. Every client benefits from convenient order tracking, group pricing and a wide range of product types, including clear on clear, film and specialty paper labels for customized looks.
It is widely accepted that product packaging, including labeling, highly influences buying decisions. "Depending upon your target market, a label can be designed to appeal to very specific sensibilities, like sustainability, safety or luxury, just to name a few," said Binny.
Advocating a strategic and targeted approach to marketing drives much of Allegra's multi-channel solutions for a wide range of clients who represent several key verticals: real estate, business services, technology and nonprofits.
"Whether we manage a nonprofit campaign in a powerful marketing channel like direct mail, help a business with website design that enhances their online presence, or assist an entrepreneur with label design and printing for a product introduction, we continue to be inspired by empowering their successes – even after all these years, "said Binny.
Allegra clients agree. "The service we have enjoyed over the past 14 years has been professional, and highly personal," said George Deol, Team 3000 Realty. "The Mrokes have always shown a genuine interest in our business. Beyond quality reproduction, they have very strong technical expertise and offer excellent customer service."
This level of mutual respect between client and provider is surely one of the reasons the Mrokes can point to a successful and enviable business history . . . and a limitless future.
Allegra South Burnaby, located at 105-8620 Glenlyon Parkway, is locally owned and operated and a member of Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking more than 600 locations in the U.S., Canada and United Kingdom.
For more information about Allegra South Burnaby and All Labels, call 604-255-3472 or visit the company's websites at www.allegrasouthburnaby.ca or www.alllabels.com.
SOURCE Allegra and AllLabels
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